10 years ago Donna Choi walked into the Small Business Administration office in Glendale, California, to learn how to start her new career as an independent store owner. Although she enjoyed a successful career in Marketing & Sales at a major radio station, Donna was ready to be her own boss. As she explains in the short video, the SBA was an invaluable partner in making her dream a reality. Her eclectic gift boutique Serifos opened in August, 2001 and led the renaissance of a gritty stretch of Sunset Blvd. into the world famous, pedestrian friendly, go-to destination neighborhood of Silver Lake. As her business took off, Donna pursued her passion for beautiful things to the next level and started her own jewelry line Suzette. Named "Best Jewelry Store in Los Angeles", Serifos today enjoys a diverse customer base from locals to out of town visitors and Donna is an award winning jewelry designer who continues to check in with the SBA for information and news she can use to help Serifos, Suzette and Donna herself grow and prosper.